73% of UK are regular ‘gamers’
Posted by karen | Filed under Customer Research, Gaming, General News
As published in our previous blog posts, we’ve noted that gaming is becoming socially more acceptable - with family rooms and living rooms actually making space for gaming to take place. This has been confirmed further with a recent survey highlighted by Edge magazine that found 73% of UK citizens regularly play games.
That’s nearly three-quarters of the country taking up a Wii remote or a Xbox controller! Consoles like the PlayStation or the Wii are easily the most popular choice for gamers, however online gaming portals and even the mobile phone also make a popular appearance.
Kids aged 8-12 are most likely to play games regularly while the average teenage boy (aged 13-19) spends 11 hours a week (!) on their console. Up to three-quarters of men aged up to 49 regularly play games, but their regularity tails off once they hit their 50s. Men generally play more than women, however the genders are at their closest during their early adult years between 20-34, with 83% of men and 76% of women regularly playing games.
So if you are stuck for something to buy someone at Christmas you could easily make the assumption that they regularly play some sort of game! A gaming bean bag or even our high-spec i-eX gaming chair would make a great addition to their bedroom or living room. I certainly know what I’m getting my teenage brother this year!
Tags: Gaming, gaming chairs
Gamer Survey
Posted by david | Filed under Customer Research
As part of our ongoing customer research, we recently asked 200 gamers to tell us what they look for when buying a gamer chair. We thought we’d publish the results on our new blog as we found them quite interesting.
We asked 200 gamers to choose the most important aspect of a gamer chair, with the options available limited to Price (i.e. cheap), Manufacturer/Brand, Functionality (speakers, vibrator packs etc), style or quality.
Interestingly (especially in the current climate) only 12% of respondents selected price as the motivating factor. Of those 12%, the average price they expected to pay was £42.
Another 12% of respondents selected style as the motivating factor, with the average price they’d expect to pay coming in at £67.
Just 6% of respondants selected Manufacturer/Brand as the reason they would buy a product, with the average price they’d want to pay a lowly £41. This suggests no single brand has captured the market yet (good news!) and that current popular brands are viewed as budget brands.
34% of respondents cited functionality as the main reason to select a product. This group of gamers are also prepared to pay for the extras with the average price they would consider fair coming in at £110.
And last but not least, 36% of gamers chose quality as the main reason for selecting a product, with £84 the average price they would pay.
So, what group would you fall under? Let us know by commenting below.
